Here's a link to an excellent Crickey post that lays it all out, in this case dissecting Australia's boat people hysteria. I like the quote:
As the late Senator Daniel Moynihan, of New York, said “everyone is entitled to their own opinions but no one is entitled to their own facts”.I heard two gay guys walking past the front door today, one saying "and then they come to our country and use our own legal system against us". I hope they watch that SBS series screening tonight about people taking the refugee trip in reverse, and somehow read the Crikey post.
But you have to be careful of 'facts'. One of the best inversion techniques is to head your piece "10 facts about XXX" and then list 10 lies, or near lies that are difficult fore people to check up on. I got onto this one when I used to read a religious journal called The Plain Truth at my dear late Grandma' place. The "big lie" was always in the second paragraph. After that it all made sense.