Anti-drinking ad may achieve the opposite

Gee, the advertising fraternity needs to go back to basics. This ad displayed at Kings Cross station tries to deter girls from binge-drinking. But look at the imagery. Delete the uptight girl in the middle and what have you got? Everyone's idea of a good time -- what people really want to do if only they could shed their inhibitions. The choice of a middle-eastern looking guy as the 'bad predator' is interesting, too.

Message to guys: get the girl drunk if you want to score.

Other ads in the series are far better, like the one showing a young drunk dickhead razzing a thick-necked bouncer and probably about to get his head punched in.